An electronics engineer with a love for distortion, Ashutosh started by cloning legends - a ProCo Rat and a Marshall Guv'nor, wired with DPDT switches into electrical boxes and even plastic tiffin boxes. Seeing boutique prices, he kept building, and AU Effects became his answer to making iconic tone accessible in India.
Today he mods and enhances classic circuits with extra clipping options and reshaped gain stages, housed in lightweight powder-coated aluminium enclosures. It's a family effort - his brother handles 3D printing and his wife runs social media - growing with quality first.
Read the Full Story →"Learn from your failures, don't stop, and keep making things."
Iconic tone, made accessible in India.




Ashutosh's Gear Innovator Spotlight is featured in Volume 11 of TIGA Magazine, alongside Ezekiel Bernard.
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